Cabin Communications

Cabin Communications earns PRSA Pepperpot Award in the category of special purpose publication

ipdesign — Wed, 09 Dec 2009 20:11:07 +0000

Cabin Communications recently earned its first Pepperpot Award from the Philadelphia chapter of the Public Relations Society of America. The award honored Cabin for its work on the Alter Hall Commemorative Book, which celebrated the opening of a new building for Temple University’s Fox School of Business.

Click here to view the embedded video.

Instead of calling winners up to the stage to say a few words, PRSA asked that they submit a 30-second video to be shown after each award was announced. With the pressure on, Cabin came up with the idea of spoofing the old Geico commercials. A million thanks go out to Don Polec and Out of the Blue Productions for their help in making this video possible. The result brought the house down, take a look:

The Pepperpot Awards have a long history in Philadelphia. The region’s equivalent of PRSA’s national Silver Anvil Award for excellence, the Pepperpots were named in 1968 by Bill Parker, then-chapter president and leader of Campbell Soup communications. Parker suggested the name to conjure up excitement, liveliness, and good-humored intrigue, saying, “Like Philly’s famous soup, we put everything we have into all of our public relations campaigns.”

Cabin Communications Earns Three Awards for its Healthcare Work

ipdesign — Sun, 22 Nov 2009 20:18:55 +0000

Cabin Communications’ work with local hospitals recently resulted in three national awards. Two of the awards were for a series of postcard mailers promoting the specialty services offered by St. Christopher’s Hospital for Children. The awards included a Gold Aster Award from Creative Images, Inc., the publisher of Marketing Healthcare Today magazine, and a Merit Award in the 26th Annual Healthcare Advertising Awards, sponsored by Healthcare Marketing Report. The firm also received a Merit Award in the same competition for a special 10-year anniversary report created for Hahnemann University Hospital.

The Aster Awards competition received approximately 3,000 entries from across the U.S. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.

The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition. This year, more than 3,600 entries were submitted. A panel of judges reviewed all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.

Cabin Helps Another Deserving Candidate Get Recognized

ipdesign — Thu, 15 Oct 2009 19:21:10 +0000

When the Philadelphia Business Journal announced its “CFO of the Year” awards the partners at Cabin Communications immediately thought of Bob Lux, CFO for the Temple University Health System and a former colleague. The partners brought the award program to Temple’s attention, got the green light to write a nomination and the rest is history – another first place win by a deserving candidate. To read Cabin’s award nomination click here.

Twitter: I Tried, I Really Tried

ipdesign — Mon, 19 Jan 2009 20:00:25 +0000

First, a bunch of qualifiers. Yes, I tried Twitter. Yes, I stuck with it for more than five minutes (a few months actually). And yes, I can see the benefit of it in a number of situations.

But… I don’t know. Call me old fashioned but I can’t help but view it as one more annoying electronic interruption in my day. I can conservatively say that well over 90 percent of the “tweets” I received were an utter waste of time. Maybe it was because I was getting them through my phone as text messages, making them especially annoying? Maybe because I wasn’t following the right people?

I guess my problem goes deeper than just finding Twitter annoying. I view most things through one of two lenses: (a) will (fill in the blank with the latest fad or device) help my productivity or bring value to my life or (b) will that same item help a hospital move the dial in its marketing/PR/communication efforts? So far I’m failing to see the value.

Maybe there is a role for Twitter as an internal communications vehicle? Everyone could get a tweet telling them to get a flu shot or a reminder that the Department of Health is coming in five days?

I’m curious to hear from anyone who is using Twitter to either improve their productivity or somehow promote a hospital or its programs.