The Builders

Andrew Smith

Principal

Andrew has 18 years of experience in public relations, focusing on non-profits and the healthcare industry. He has held a number of leadership positions including director of public relations for a major East Coast health system with five hospitals, 8,000 employees and $1 billion in revenue. He is experienced in directing, developing and supporting internal and external communication initiatives that enhance a clients’ image, long-term market position and financial performance. A creative thinker and top-notch writer and editor, Andrew can produce anything from a brochure to a news release to a feature-length article. He has won a dozen awards for a wide variety of public relations projects and publications. A media relations expert with many local and national media placements to his credit, Andrew is experienced in all aspects of public relations, including event planning, crisis communications, speech writing and internal communications.

Gwendolyn Coverdale

Principal

It’s no secret, Gwen loves a good challenge. This fact – paired with her exceptional project management skills and tenacious spirit – makes Gwen ideally suited to handle many of the complex requests that Cabin receives. During her more than 12 years as a public relations and marketing expert, Gwen has garnered a wide range of experience over a variety of industries including healthcare, education, trade associations and corporations. She is an experienced communicator, writer and editor whose knack for organization and shrewd eye for detail ensures that projects are done correctly and on-time. In fact, several of the projects on which Gwen has worked have been honored with awards or recognitions. Gwen attended Shippensburg University where she earned her bachelor’s degree in communication arts and minored in speech communications. She also holds a master’s degree in journalism from Temple University.

About Us

We Can Provide You With:

  • Writing Services
    (web copy, feature stories, news release, speeches, letters editing)
  • Marketing collateral
    (special publications, annual reports, brochures, newsletters, mailers)
  • Public Relations Services
    (media relations and crisis communications)