Twitter: I Tried, I Really Tried
First, a bunch of qualifiers. Yes, I tried Twitter. Yes, I stuck with it for more than five minutes (a few months actually). And yes, I can see the benefit of it in a number of situations.
But….I don’t know. Call me old fashioned but I can’t help but view it as one more annoying electronic interruption in my day. I can conservatively say that well over 90 percent of the “tweets” I received were an utter waste of time. Maybe it was because I was getting them through my phone as text messages, making them especially annoying? Maybe because I wasn’t following the right people?
I guess my problem goes deeper than just finding Twitter annoying. I view most things through one of two lenses: (a) will (fill in the blank with the latest fad or device) help my productivity or bring value to my life or (b) will that same item help a hospital move the dial in its marketing/PR/communication efforts? So far I’m failing to see the value.
Maybe there is a role for Twitter as an internal communications vehicle? Everyone could get a tweet telling them to get a flu shot or a reminder that the Department of Health is coming in five days?
I’m curious to hear from anyone who is using Twitter to either improve their productivity or somehow promote a hospital or its programs.
