Slogans: Yes or No?
It’s practically a knee-jerk reaction…if you launch a new program you must (must!) have a slogan for it, right? Hand-washing campaigns, recycling programs, joint replacement centers — they’re just not “real” without a slogan. And even better than the slogan…the employee slogan contest! If the marketing/PR staff can’t come up with anything good then turn it over to the employees.
It might be time to stop and think about all of this.
Here’s an interesting article in Fast Company urging us to “fight the urge to think in clever taglines:”
http://www.fastcompany.com/magazine/131/made-to-stick-kill-the-slogans-dead.html
