Cabin Communications’ work with local hospitals recently resulted in three national awards. Two of the awards were for a series of postcard mailers promoting the specialty services offered by St. Christopherâ€™s Hospital for Children. The awards included a Gold Aster Award from Creative Images, Inc., the publisher of Marketing Healthcare Today magazine, and a Merit Award in the 26th Annual Healthcare Advertising Awards, sponsored by Healthcare Marketing Report. The firm also received a Merit Award in the same competition for a special 10-year anniversary report created for Hahnemann University Hospital.
The Aster Awards competition received approximately 3,000 entries from across the U.S. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.
The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition. This year, more than 3,600 entries were submitted. A panel of judges reviewed all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.